TAKE IT DOWN Act (S. 146)
Effective May 19, 2026
Overview
Requires covered online platforms to remove reported nonconsensual intimate imagery, including AI-generated deepfakes, within a short deadline after a valid notice. Creates criminal penalties for certain distribution. Platforms must stand up notice-and-removal processes.
This is federal enforcement guidance.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
- Chatbots and virtual assistants
What this requires you to do
Record-keeping required
Maintain records. Keep documentation of your AI systems, decisions made, and compliance activities.
Consumer notification required
Notify consumers. Inform consumers about how AI affects decisions that impact them.
Enforcement and penalties
Criminal penalties up to three years imprisonment for certain distribution offenses. FTC enforces platform duties. Compliance deadlines for removal processes are phased. Confirm your effective dates against the enrolled statute.
Source
Read the full text
https://www.congress.gov/bill/119th-congress/senate-bill/146
Always verify current language and amendments at the official source.
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