New Jersey Deepfake Penalties (S2544)
In effect since April 2, 2025.
Overview
Establishes civil and criminal penalties for creating and distributing deepfakes, including AI-manipulated images and videos, with intent to deceive, harm, or defraud.
This is an AI-specific state law.
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New Jersey AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
- synthetic media manipulation
- voice likeness synthesis
- political synthetic media
What this requires you to do
Prohibited practices
Prohibited practices. Review this obligation in the source text.
Enforcement and penalties
Criminal penalties per statute classifications. Civil remedies available to victims.
Private Right of Action
This rule allows private plaintiffs to bring claims directly, in addition to government enforcement.
Legislative history
How this law got here
Latest
signedSigned by Governor Murphy. Passed Senate and Assembly unanimously.
Earliest
Cross-referenced regulations
Related rules commonly reviewed together with this entry.
Related regulations in New Jersey
Explore more rules in the same jurisdiction that may apply to your AI systems.
Source and verification
View source texthttps://www.njleg.state.nj.us/bill-search/2024/S2544
Last verified:
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