California Digital Replicas of Deceased Performers Act (AB 1836)
In effect since January 1, 2025
Overview
Restricts commercial uses of realistic AI-generated replicas of deceased performers' voices or likenesses in audiovisual works and sound recordings without consent from the personality's estate or other rightsholder.
This is an AI-specific state law.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
What this requires you to do
Consent required
Obtain consent. Get explicit permission from individuals before collecting or using their data with AI.
Record-keeping required
Maintain records. Keep documentation of your AI systems, decisions made, and compliance activities.
Enforcement and penalties
Estates and successors may sue for statutory minimum damages, actual damages, injunctive relief, and in some cases profits. Check Civil Code provisions as chaptered.
Source
Read the full text
https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202320240AB1836
Always verify current language and amendments at the official source.
Other California regulations
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