What is Consumer Notification for AI?

Definition

Consumer notification is an affirmative message when AI materially affects someone, beyond a static notice on a website. Some AI transparency statutes require proactive disclosure when certain tools or price changes are driven by automation.

See also our AI compliance glossary for short definitions of common terms.

Which regulations require this

• TAKE IT DOWN Act (S. 146)

  Requires covered online platforms to remove reported nonconsensual intimate imagery, including AI-generated deepfakes...

  FEDERALFederalMediumIn effect
• New York AI Companion Models Law (A3008, Article 47)

  Requires AI companion operators to disclose AI nature, provide reminders every 3 hours of use, and implement protocol...

  NYAI-specificMediumIn effect
• Washington AI Chatbot Safety for Minors (HB 2225)

  First-in-nation law requiring AI chatbot operators to disclose AI nature at regular intervals (every 3 hours for adul...

  WAAI-specificMediumEnacted (pending)
• New York Personalized Algorithmic Pricing Disclosure (S 3008, 2025)

  Requires businesses to disclose when personalized pricing is set by an algorithm using personal data so consumers kno...

  NYAI-specificMediumIn effect
• Utah AI Mental Health Chatbot Regulation (HB 452)

  Regulates AI-powered mental health chatbots. Requires clear disclosure that the service is not a human clinician, lim...

  UTAI-specificMediumIn effect
• Texas Nonconsensual Intimate Deepfakes (SB 441)

  Criminalizes creating and distributing nonconsensual intimate deepfakes. Creates civil liability for victims. Platfor...

  TXAI-specificMediumIn effect
• California Social Media Deepfake Reporting (SB 981)

  Requires social media platforms to provide a mechanism for users to report sexually explicit digital identity theft i...

  CAAI-specificLowIn effect

Which states reference this obligation

What you should do next

• Map each product touchpoint where AI changes terms, pricing, or eligibility.
• Draft channel-specific notices, email, in-app, or postal, that meet statutory detail.
• Automate triggers so humans do not have to remember each manual send.
• Archive proof of delivery for the retention window your policy team sets.
• Refresh templates when statutes or regulators publish new examples.