Washington Election Deepfake Disclosure (SB 6280)
In effect since June 8, 2023.
Overview
Requires clear and conspicuous disclosure when AI-generated or AI-manipulated media is used in political advertising or communications. One of the first state laws specifically targeting deepfakes in elections.
This is an AI-specific state law.
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Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- Government AI use
Specific AI use cases:
- Content generation
- synthetic media manipulation
- voice likeness synthesis
- political synthetic media
What this requires you to do
Disclosure to users required
Disclose AI use. Make it clear to users when they are interacting with AI-generated content or AI-driven systems.
Transparency notice required
Provide transparency notices. Inform affected individuals that AI is being used and how it influences decisions.
Enforcement and penalties
Violations enforceable under election law and Consumer Protection Act.
Legislative history
How this law got here
Latest
effectiveTakes effect
- signed
Signed into law
Earliest
Cross-referenced regulations
Related rules commonly reviewed together with this entry.
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Source and verification
View source texthttps://app.leg.wa.gov/billsummary?BillNumber=6280&Year=2023
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