Illinois Digital Voice and Likeness Protection Act (HB 4762)
In effect since August 9, 2024.
Overview
Protects individual digital voice and likeness in contracts. Contract provisions for digital replica use are unenforceable unless the contract includes specific description of intended uses and the individual was represented by legal counsel or a labor union.
This is an AI-specific state law.
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Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
- synthetic media manipulation
- voice likeness synthesis
- political synthetic media
What this requires you to do
Consent required
Obtain consent. Get explicit permission from individuals before collecting or using their data with AI.
Enforcement and penalties
Contract provisions rendered unenforceable. Civil remedies available.
Private Right of Action
This rule allows private plaintiffs to bring claims directly, in addition to government enforcement.
Legislative history
How this law got here
Latest
effectiveNotification deadline for existing contracts with unenforceable terms
- signed
Governor Pritzker signs
Earliest
Cross-referenced regulations
Related rules commonly reviewed together with this entry.
Related regulations in Illinois
Explore more rules in the same jurisdiction that may apply to your AI systems.
Source and verification
View source texthttps://www.ilga.gov/legislation/BillStatus.asp?DocNum=4762&GAID=17&DocTypeID=HB&LegId=155863&SessionID=112&GA=103
Last verified:
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