Tennessee ELVIS Act (Ensuring Likeness, Voice, and Image Security)
In effect since
Overview
Expands Tennessee's right of publicity to cover unauthorized synthetic replicas of a person's voice, image, or likeness, including AI voice clones and deepfakes used without consent. Sets rules for commercial use and distribution of tools aimed at creating unauthorized replicas.
This is an AI-specific state law.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
What this requires you to do
Consent required
Obtain consent. Get explicit permission from individuals before collecting or using their data with AI.
Record-keeping required
Maintain records. Keep documentation of your AI systems, decisions made, and compliance activities.
Enforcement and penalties
Civil remedies include injunctive relief, actual damages, statutory damages, costs, and attorney fees where the statute provides. Confirm remedies against the enrolled act.
Source
Read the full text
https://www.capitol.tn.gov/Bills/113/Bill/SB2096.pdf
Always verify current language and amendments at the official source.
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