Minnesota Consumer Data Privacy Act - ADM and profiling provisions
In effect since
Overview
Minnesota gives consumers opt-out and challenge rights when profiling or automated decisions have legal or similarly significant effects.
This is a privacy law with automated decision-making provisions.
Who this applies to
This regulation applies to companies that use or deploy AI tools and systems built by other vendors. If your company uses AI-powered products in the areas listed below, this regulation may apply to you.
AI categories covered
- Consumer-facing AI
- Automated decision-making
- Algorithmic profiling
Specific AI use cases:
- Customer profiling and segmentation
- Credit scoring and risk assessment
What this requires you to do
Consumer opt-out required
Provide an opt-out mechanism. Consumers must be able to opt out of automated decision-making.
Profiling disclosure required
Disclose profiling activities. Inform consumers when you use their data for profiling purposes.
Right to human review
Offer human review. Consumers have the right to request a human review of automated decisions.
Data access rights
Provide data access. Consumers can request access to data collected and used by your AI systems.
Enforcement and penalties
Enforced by the Minnesota Attorney General under the Minnesota Consumer Data Privacy Act. The law includes cure and enforcement procedures set by statute.
Source
Read the full text
https://www.revisor.mn.gov/statutes/cite/325M.14
Always verify current language and amendments at the official source.
Other Minnesota regulations
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