Indiana Consumer Data Protection Act - Profiling Provisions
Effective date
Penalty
Up to $7,500 per violation. Fines increase with number of violations and individuals affected. Permanent 30-day cure period with no sunset. AG-only enforceme…
Cure period
30 days
Obligations mapped
13 obligations
Overview
Grants Indiana consumers the right to opt out of profiling for decisions with legal or significant effects. Applies to entities that control or process personal data of 100,000+ Indiana consumers, or 25,000+ consumers with 50%+ revenue from data sales. Permanent 30-day cure period (no sunset). No private right of action. One of the most business-friendly state privacy laws.
This is a privacy law with automated decision-making provisions.
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Who this applies to
This regulation applies to the following roles:
- Deployers and users of covered AI systems and tools
- Organizations operating in Indiana
This regulation applies to companies that use or deploy AI tools and systems built by other vendors. If your company uses AI-powered products in the areas listed below, this regulation may apply to you.
IC 24-15-3-1(b)(5)(C) · IC 24-15-3-1(c) and related sections
AI categories covered
- Consumer-facing AI
- Automated decision-making
Specific AI use cases:
- Customer profiling and segmentation
What this requires you to do
13 obligations identified from statutory analysis.
IC 24-15-6-1(b)(3)
IC 24-15-4-4
IC 24-15-4-1(4)
IC 24-15-3-1(d)
IC 24-15-4-5
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.
Enforcement and penalties
Up to $7,500 per violation. Fines increase with number of violations and individuals affected. Permanent 30-day cure period with no sunset. AG-only enforcement. No private right of action.
Cure period: 30 days.
Penalty amounts are based on statutory text and may be subject to adjustment, judicial interpretation, or enforcement discretion.
Related regulations
Indiana AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.