Utah Artificial Intelligence Policy Act (SB 149)
In effect since
Overview
Requires disclosure when consumers interact with generative AI. Establishes AI learning lab for regulatory sandboxing.
This is an AI-specific state law.
Who this applies to
This regulation applies to companies that use or deploy AI tools and systems built by other vendors. If your company uses AI-powered products in the areas listed below, this regulation may apply to you.
AI categories covered
- Consumer-facing AI
Specific AI use cases:
- Chatbots and virtual assistants
- Content generation
What this requires you to do
Disclosure to users required
Disclose AI use. Make it clear to users when they are interacting with AI-generated content or AI-driven systems.
Transparency notice required
Provide transparency notices. Inform affected individuals that AI is being used and how it influences decisions.
Enforcement and penalties
Enforced by Utah Division of Consumer Protection. Penalties under Utah Consumer Sales Practices Act.
Source
Read the full text
https://le.utah.gov/~2024/bills/static/SB0149.html
Always verify current language and amendments at the official source.
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