California Defending Democracy from Deepfake Deception Act (AB 2655)
In effect since January 1, 2025
Overview
Requires very large online platforms to label or take down materially deceptive AI-generated election content that misrepresents candidates or officials, especially during the windows defined in the Elections Code. Platforms must offer reporting channels and respond within required timeframes.
This is an AI-specific state law.
Who this applies to
This regulation applies to companies that use or deploy AI tools and systems built by other vendors. If your company uses AI-powered products in the areas listed below, this regulation may apply to you.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
What this requires you to do
Disclosure to users required
Disclose AI use. Make it clear to users when they are interacting with AI-generated content or AI-driven systems.
Consumer notification required
Notify consumers. Inform consumers about how AI affects decisions that impact them.
Record-keeping required
Maintain records. Keep documentation of your AI systems, decisions made, and compliance activities.
Enforcement and penalties
California Attorney General, district attorneys, and city attorneys may enforce. Civil penalties and injunctive relief are available under the Elections Code framework.
Source
Read the full text
https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202320240AB2655
Always verify current language and amendments at the official source.
Other California regulations
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